January 13, 2016

Customer Relationship Management

It’s amazing how much can be done using only the standard user interface to set their options, adjust their dropdown fields, and turn features on and off. But if you do need custom programming, will allow you the freedom to find the right programmer to tailor your installation specifically to your needs.

Customer relationship management CRM is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are designed to compile information on customers across different channels — or points of contact between the customer and the company — which could include the company’s website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers’ personal information, purchase history, buying preferences and concerns. For every customer, Aapricot solutions can add notes as to what’s happened before, set activity reminders on what and when you need to do next, and of course do all the normal CRM contact management business of storing contacts and addresses.

Customer relationship management software systems allow organizations to manage all the key interactions throughout the customer life cycle. These systems offer customer data management, interaction tracking, workflow automation, and reporting along with key features like marketing automation, sales force automation, customer service, and much more.